Why are tastes remembered better than presentations?

Do you recognize this? You've already forgotten last month's presentation, but you still remember that one dinner, that workshop, or that special conversation at the table exactly.

That's not so strange. When multiple senses are stimulated simultaneously – such as tasting, smelling, seeing, and experiencing – our brain creates stronger memories. Emotions, atmosphere, and experiences help store information better and retrieve it later.

Perhaps that's why some ideas arise during lunch, why team conversations at the table are often surprisingly open, and why a special experience lingers for so long. Because people don't just remember what was said. They especially remember how it felt.

And that's precisely why a culinary experience can sometimes make more impact than a presentation of twenty slides.

Are you looking for a suitable culinary experience for your team outing or company event? We'd be happy to brainstorm with you.